Building community is about guiding it's growth  towards the most effective infrastructure that can unleash the human spirit and achieve our greatest potential. How does community unfold out of these 3 "C's"?Managing the development of your community infrastructure ensures the greatest success from the community process.

“If it’s useful THEY will build it.”

We at KMunity believe that Community is NOT a build it and they will come proposition. This is often touted by those that would have you believe that adding their tool to your business or social practice will instantly create community. Not so. Community cannot be extracted like a commodity, made like a product, delivered like a service or even staged like an experience. But it CAN be guided. At KMunity, we apply our years of experience participating in community initiatives, on-line and on-land, to help guide you and your organization along the path of community.

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Says Howard Rheingold, noted author of Virtual Community...

 "I worked with Casey on virtual community projects and found him to be someone who not only "gets it" but enthusiastically participates in online community-building…he is enthusiastic, knowledgeable and a real go-getter!"


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What do we mean by “community”?

Why Community?

People interacting and activating value by embracing common purpose and principles.

The interface between people, places, policies, practices, processes and programs.

More about "process" than "place" not a build it and they will come exercise but an "if its useful, they will build it" one. It's about a shared experience of meaningful results.

A "container" (like a relation-ship) whose boundaries are transparent yet consists of the collective heart, mind, body and soul of the participants.

Other Labels for Community

  • Collaborations (or collaboratives)
  • Communities of Practice (CoP's)
  • Value Chains
  • Value Webs
  • e-marketplaces
  • Social Networks
  • Channels (in the distribution context)
  • Learning Organizations

Are you happy with the level of trust you have with your associates, employees, business partners or customers? Do you find it increasingly difficult to have an open conversation with them? Would you agree that nearly every man-made institutional structure has proven to be increasingly ineffective at tapping into the human spirit? Then we need to ask ourselves what we can do about it!

 Through integrating and interweaving Community  within every aspect of your work, you can:

  • Enhance the experience for you and your constituents
  • Optimize relationships with all participants (your staff, business partners, community organizations, vendors, citizens)
  • Receive increasing returns everyone benefits through increasing participation
  • Activate shared resources minimizing duplication and overlaps
  • Obtain feedback loops  that yield improved services/value, a win-win internally and externally
  • Create widening differentiation from competing organizations and individuals
  • Engage, transact and fulfill "customer" needs across the entire lifecycle
  • Enhance increasing revenue from Community syndication, sponsorship, programs and services
  • Innovate the core for a new digital economy distribution system for your content, programs and partnerships
  • Create a strong brand for your community practices

Integrative Practices

Results through Managed Processes

The 3C's Model for Community provides a manageable framework for developing, launching and growing  communities of shared purpose and principles. The "connectors" for this system comprise the infrastructure for "values-based" practices that serve to create a meaningful experience conducive to the growth of the community. Social practices and norms enabled through technical tools focus the community process on achieving the business requirements framed within the communities purpose and principles. This community development model can be viewed as a phased approach supporting the value creation among all participants integrating an ongoing feedback mechanism for high value content, communications and services to become activated (a model for "increasing returns").

The Phases are defined as:

Phase I: Content (stimulate the conversation)

All relationships begin with "content", a sharing of information about ourselves, our affiliations, our needs and aspirations. . Business partnerships begin with the exchange of business cards, eBay sales are facilitated through product descriptions and member profiles (and ratings!) and collaborations emerge out of programs that act as a driver for working together. Have you ever attended a conference to hear a speakers "presentation" and be motivated to meet him/her to further the "conversation"?

Does YOUR content encourage conversations?

Phase II: Collaboration (nurture the connections in relationships)

Content alone  can certainly educate and inform but needs to encourage and induce collaboration for meaningful  action. Collaborative applications significantly extend the value for "connecting" all participants into inter-activity. Phase II serves to enlist participant input to content development and the free flow of knowledge (information, programs and services). Through the integration of collaborative applications (see Free Tools ) significant value can be activated across all community participants. Even the best of these tools will require human support and guidance for them to be effective. This is the true beginning of the dynamic Community System. By drawing from the numerous Discussion Posts, Email Listservs contributions and Chat Transcripts, you create an ongoing "source" for new content available to the community. And you promote the value for free flow exchange.

What relationships among individuals and organizations are you overlapping in pursuit of your purpose?

Phase III: Commerce (aka Interactions of VALUE Exchange)

Through the feedback potential of the Collaborative applications coupled with transaction based systems, the cycle of community development can be further activated and sustained. Keep in mind that "Commerce" in the broader sense defines any exchange of value among participants and includes (but is not limited to):

  • Exchanging profile information
  • Sharing information on programs, policies and services
  • Developing programs and services in collaboration with others
  • Registering for an event
  • Collecting money for programs, products and services
  • What "transaction systems" do you employ (or could use) to encourage community exchanges?

    1st we'll work together to sharpen the saw and establish our Purpose and guiding Principles.Defining Purpose

    We begin by guiding you towards defining your community’s Purpose, Principles, Participants, Processes, Policies and Practices.

    • Let’s define your key Business Requirements
    • What priorities must be the key focus in achieving your business requirements?
    • Let’s put into practice the initial community infrastructure that will serve to guide the development process and activate the initial participants.

    We'll unlock the wealth of knowledge contained in your organization and across your relationships.Discovery

    We’ll ask the right questions and know there are many right answers.

    • Define process and question set(s) framed in the context of your business requirements (current and future)
    • What is the organizational climate, readiness and capacity to change?
    • Explore needs, aspirations and gaps
    • Priorities and Impacts (short, medium, long term)
    • Metrics and Feedback systems (quantifiable and qualifiable)

    Together we analyze all constituent input to form a synthesis of needs and aspirations.Synthesis & Analysis

    We’ll synthesize the information gathered and present recommendations from it’s analysis.

    • Situational assessment
    • Gap Analysis
    • Social and Technical architecture recommendations
    • Resource Map of existing technology in your organization; it's use, value and limitations
    • Map of current Workflow (Business) Processes

    Let's construct models to play with...Prototype Models

    .Our philosophy follows a pilot, learn and adapt approach to protoyping workable solutions to your community infrastructure needs.

    • Map of proposed Workflow (Business) Processes
    • Information (Content) Mapping
    • Technology Standards recommendations
    • Network Topologies
    • Content and Knowledge Management Systems
    • Communication and Collaboration Systems and Applications
    • Healing, Training & FUN Recommendations

    Putting your plan into production requires alligning your organization to a phased plan of implementation.Production

    Best practices proven through prototype models can now be implemented.

    • Implementation Plan (schedule phases)
    • Organizational support infrastructure
    • Costing Data and ROI

    Conditions for a successful community

    • A clear and shared sense of crisis or opportunity
    • Champions to activate the effort
    • Dedicated working group(s)
    • Broad communication and engagement (expanding participation)
    • Resources (time, tools, access, attention, financial)
    • Openness, curiosity, imagination
    • A will to succeed and the grace to compromise
    • An interplay of design and practice (pilot, learn and adapt)

    Complete and submit this form to engage a conversation on how we might work together towards developing your community.

    All information provided will not be shared with anyone nor used for any purpose other than to contact you.






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